Privacy Policy

Effective Date: October 12, 2024

Milani Enterprises (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal data when you visit or make a purchase from BlueLightShieldForKids.com (the “Website”). We comply with the General Data Protection Regulation (GDPR) to ensure the protection of your data rights.

1. Data Controller

The data controller for personal data processed under this Privacy Policy is:

2. What Information We Collect

We collect and process the following types of personal data:

2.1 Information You Provide Directly

  • Personal Identification Information: When you make a purchase or attempt to make a purchase, we collect your name, billing address, shipping address, email address, and phone number.
  • Payment Information: We collect payment information, including credit card numbers, through secure payment gateways. We do not store your full credit card details.
  • Communication Information: If you contact us, we may collect your name, email, and the content of your messages.

2.2 Information Collected Automatically

  • Device Information: We collect information about your device, including IP address, web browser type, time zone, and some cookies installed on your device.
  • Browsing Information: We collect information about how you interact with our Website, such as pages viewed and links clicked.

2.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect data about your interaction with our Website. For more information about our use of cookies, please review our Cookie Policy.

3. How We Use Your Information

We use your personal data for the following purposes:

3.1 To Process Orders

  • To process and deliver your orders, including sending order confirmations, shipping information, and updates on your purchases.

3.2 To Communicate With You

  • To respond to your inquiries, provide customer support, and send you important updates about your order or any changes to our policies.

3.3 To Improve Our Website

  • To analyze how our users interact with the Website to improve user experience, troubleshoot technical issues, and optimize our services.

3.4 Marketing and Promotions

  • With your consent, we may send you marketing emails about our products, special offers, and promotions. You can opt-out of marketing communications at any time by clicking the unsubscribe link in any email or contacting us.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Contractual Necessity: To fulfill a contract with you, such as processing your order and delivering products.
  • Legitimate Interests: To analyze, improve, and market our services.
  • Consent: For marketing communications and the use of cookies.
  • Legal Compliance: To comply with applicable laws and regulations.

5. How We Share Your Data

We respect your privacy and do not sell your personal data. We may share your data with third parties under the following circumstances:

5.1 Service Providers

We share your data with trusted third-party service providers who assist us in operating our Website, processing transactions, and delivering services, such as:

  • Payment processors
  • Shipping carriers
  • IT support providers

These third parties are contractually obligated to protect your data and process it in accordance with our instructions.

5.2 Legal Requirements

We may disclose your data if required by law, such as in response to a court order, legal process, or request from regulatory authorities.

5.3 Business Transfers

If Milani Enterprises is involved in a merger, acquisition, or asset sale, your data may be transferred as part of that transaction, subject to the same privacy protections outlined here.

6. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law. For example:

  • Order Information: We retain your order details for tax and accounting purposes for up to 7 years.
  • Marketing Data: We retain data for marketing purposes until you withdraw your consent.

7. Your Rights Under GDPR

As a user of our Website located in the European Economic Area (EEA), you have the following rights under the GDPR:

7.1 Right to Access

You have the right to request a copy of the personal data we hold about you.

7.2 Right to Rectification

You have the right to correct inaccurate or incomplete data we hold about you.

7.3 Right to Erasure

You have the right to request the deletion of your personal data when it is no longer needed for the purposes for which it was collected, or if you withdraw your consent.

7.4 Right to Restrict Processing

You have the right to request the restriction of processing your personal data in certain circumstances, such as when you contest the accuracy of the data.

7.5 Right to Data Portability

You have the right to receive a copy of your personal data in a structured, machine-readable format and transmit it to another data controller.

7.6 Right to Object

You have the right to object to the processing of your personal data for direct marketing purposes or on the grounds of legitimate interests.

7.7 Right to Withdraw Consent

You may withdraw your consent at any time for processing based on your consent, such as for marketing communications.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. This includes encryption, firewalls, and secure access controls. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policies of any external sites you visit.

10. Children’s Privacy

Our Website is intended for use by parents and guardians. We do not knowingly collect personal data from children under the age of 16. If we become aware that we have inadvertently collected data from a child, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will notify you of any significant changes by posting the updated policy on our Website with a new effective date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

This Privacy Policy is compliant with GDPR and other applicable data protection laws.